The Black Cloud of the Auto Industry

Posted by Ian Cooper - Tuesday, November 30th, 2010


"Toyota Motor Corp. may be the only major automaker whose U.S. deliveries declined, with a 3 percent drop, the average of four analysts’ estimates. The world’s largest automaker, based in Toyota City, Japan, has recalled more than 8 million vehicles for repairs related to sudden, unintended acceleration.

“The effects of the recalls appear to be lingering over Toyota like a black cloud,” said Toprak, of Santa Monica, California-based TrueCar. “The image of a company can be demolished easily overnight. It takes much longer to move the needle in terms of improving your image.”

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