Tablet Wars Heating Up, Sales May Jump to 215m in 2015

Posted by Adam Sharp - Tuesday, May 31st, 2011

tablet ipad android

Bloomberg recently quoted an analyst from Sanford Bernstein who expects tablet sales to jump from 17m in 2010, to 215m in 2015. That would be a 1,370% increase.

Tablets are on the verge of revolutionizing how people browse the web. To the winner(s) goes a ton of money. 

The phenomenal success of tablets has defied early skeptics, myself included. After using applications like Hitpad on my iPad 2, the old Windows laptop seems like a clunky way to browse the web.

Apple's in the lead. Google's coming up in second, and is about to unveil an army of tablets from manufacturers such as Samsung, Motorola, and HTC.

Microsoft is about to limp into the race with its new Windows tablet OS.

More on the growing tablet market from Bloomberg:

Global shipments of tablets will climb to 215 million units in 2015 from 17 million last year, Toni Sacconaghi, a New York- based analyst at Sanford C. Bernstein & Co., wrote in a May 26 report. Fifteen percent of all tablets will cannibalize the sale of consumer PCs, reducing computer sales growth by 2 percent annually between 2010 and 2015, Sacconaghi wrote.

Competition from new entrants will cut Apple’s share of the tablet market to 50 percent next year, iSuppli Corp. said on April 21, from almost 100 percent when the Cupertino, California-based company began selling the iPad in June.

Microsoft will preview its operating system designed for tablets this week, using hardware with ARM-based chips, three people with knowledge of the plans said this month. Windows 7, the current version of Microsoft’s computer platform, isn’t compatible with ARM chips, which are used in tablets from Samsung Electronics Co. and Motorola Mobility Holdings Inc.


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